As the driving force behind Trueathlete, Mariano Navarro built this brand to create a community connected by strong bonds, positive environment, and a place for self improvement. His vision is to constantly push barriers and explore new horizons in the pursuit of the fitness industry. Trueathlete was built to guide members to find their inner athlete and exceed their limits. Regardless of any obstacles, self improvement is achieved by discipline, accountability and always showing up, even on the hard days.

With a background in fitness, Mariano possesses a deep understanding of the importance of physical fitness and its impact on overall well-being. His admiration of sports began at a young age, leading into his athletic soccer career overseas for several years. Eventually, he began training at commercial studios and renting out spaces to train his own clients. In 2020, Mariano founded Trueathlete, believing it will empower individuals to lead healthier and more fulfilling lives through movement and exercise.

Mariano’s vision for Trueathlete is about making a meaningful impact on as many lives as possible by eliminating the gap in the fitness industry where motivation is led by fads and trends – lacking discipline and longevity. Trueathlete has cultivated an environment of inclusivity and support, fostering a community where members will not only transform physically but also mentally, spiritually, and emotionally.

“An athlete mentality is to always aim higher, seek for more, and do whatever it takes to reach the next step. Not all athletes are the same, only Trueathletes get to reach their full potential.”